“Why do you choose to attend events?”
A friend of mine recently asked me this.
“I attend events because ...”
Nothing, but silence followed.
I thought, “That’s a great question, now that I think about it.”
As I sat there, thinking about my own reasons for why I choose to attend certain events, I’ve realized that my answer changed depending on the event itself.
Some events I choose to attend due to wanting to hear what one or a group of facilitators had to say on a particular topic of interest.
Others I choose to attend either in support of someone I know or to find an answer to a question I am seeking.
I also choose to attend to simply connect with people of similar interests.
As I was reflecting upon the initial question, I’ve also realized that I was more likely to attend an event that had an entrance fee.
Entering the credit card number and clicking, “purchase” makes me feel like I have “skin in the game.”
No matter how small the amount may be, the purchasing decision somehow prioritizes the experience in my mind and makes it more valuable.
Much of this could be due to my perception of money.
If the money is earned, it carries a different energy with it.
For me, it makes it more valuable.
Therefore, I am more likely to commit to the action at hand.
